Bradley’s chapter on Home of the Future was incredibly interesting. She discusses the changes in the home, as well as the possibilities of the changes for the future. A cross-disciplinary research study was conducted over the course of four years on Home of the Future and the ICT. In 1999 it was conducted in the United States, in 2000 in Asia in collaboration with the Swedish Trade Council and the Soul Business Innovation Group of Stockholm and in 2003 in Japan with the Swedish Institute for Future Studies. The purpose of the study focused on ICT and changes in society and human behavior patterns in the Net era. (p. 96)
According to the study, some of the social issues that have an affect for the role of the home in the future include:
- New forms of living – both flexible living and stable living melding both mobile lifestyle and traditional values.
- Concept of “Working from Home” and “Homing from Work”
- New physical meeting places will parallel to virtual meeting places.
- Overflow of information and communication.
- New models for office workplaces, mini-communities.
- Family ties strengthened, neighborhoods revitalized, cooperation with schools made easier.
- Being “Glocal” – a combination of being both more global and more local.
- Homes can function as virtual marketplaces.
- Citizen’s role can be empowered with IT and provide opportunities to widen and strengthen democracy
Based on the social issues above, I think of how the use of ICTs and the Home of the Future has changed, even since the writing of this book. I’ve decided to focus on the last four items.
Family ties strengthened, neighborhoods revitalized, cooperation with schools made easier.
With my own experience, the use of ICTs has added an enhancement to my life that I didn’t have before. By means of the ICTs, and Facebook, I have “met” several of my cousins in Italy that I never met before. We are allowed glimpses into each others lives, whether it is from photo postings, or general postings, allowing us to connect. On Thanksgiving this year, we had an extra special call, as we were able to Skype with the exchange student we had living with us a couple years ago. Talking to someone on the phone is one thing, being able to see them and watch their mannerisms is such a wonderful bonus!
Cooperation with school hit a high point for me this year, my daughter’s school rolled out the use of EdLine. I am able to on a daily basis know every step and detail of her education, right down to the daily grades on homework assignments and class work. (Good thing for her she is a High Honors student!)
The nature of my own classroom environment here at ESC being conducted through the use of computers is something I would not have thought I would have done even 10 years ago. But it allows me to complete my degree on my time, yet with rigorous and demanding work.
Homes can function as virtual marketplaces.
On the eve of Cyber Monday, the annual Monday after Black Friday holiday shopping event where online retailers thrive with the use of free shipping and a variety of deals not offered in stores. With the use of the internet, one can do their holiday shopping and have items shipped to many different locations all with the simple click of a few buttons. Small businesses who don’t have the advertising budget that larger businesses have can use social media to their advantage to promote the goods and services.
Target’s marketing for this year’s Black Friday shopping was nothing short of sheer genius. Not only did the Target Lady make the commercials on television, but was on YouTube, FaceBook as people shared the commercials.
Citizen’s role can be empowered with IT and provide opportunities to widen and strengthen democracy
I think that the use of IT and the affect that it had on the 2008 election, and looking ahead to the 2012 elections will be staggering. In addition to their own websites, candidates use sits such as Facebook and Twitter, as well as blogging sites, to gain support and discussion legislation that is important to them. For the November ’10 midterm elections, where much was at stake for control of the House, Facebook became a reminder to vote, and served as a gold star if you voted. I received many reminders from friends about going to vote in the days leading up to the elections.
Being “Glocal” – a combination of thinking globally and acting locally.
Again, the use of the internet can inspire and create a following for a cause to serve the greater good. It is possible that the study intended this in another way, I look at what the virtual world reveals and inspires for others to become involved. The causes are universal, yet the grassroots efforts are what pushes to make the world a better place. I again use Facebook, which is a clearing house for idea sharing an inspirational stories of involvement. I’ve added a few of my favorites:
- GI Relay for Life: http://www.facebook.com/event.php?eid=117778164945525
- Ronald McDonald House of the Capital District: http://www.facebook.com/rmhcglobal
- Make-A-Wish Foundation: http://www.facebook.com/makeawish
- Regional Food Bank of Northeastern NY: http://www.facebook.com/RegionalFoodBankofNENY
- St. Jude’s Children’s Hospital: http://www.facebook.com/stjude?v=app_4949752878
Then there are the organizations that are known world-wide, and through the use of social media and websites improve their name and image. Most recently, I came across Macy*s pledge to donate up to $1 Million to the Make-A-Wish Foundation for each person who sends a letter to Santa either in the store or online. It brought to mind Miracle on 34th Street and Macy*s goodwill toward the customer. Now, it’s Macy*s goodwill toward making a brighter tomorrow or creating a lasting memory for families whose time is, sadly, limited: http://social.macys.com/believe2010/#/events/santa-national-tour
My hope is, that the use of use of social media and networking sites will continue the domino affect and doing good/helping the cause will make the world a better place – think Glocally.
Bradley, Gunilla. Social and Community Informatics Humans on the Net. New York: Routledge