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Watch what you post November 10, 2013

Filed under: Uncategorized — Anita DeCianni-Brown @ 3:02 pm
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Jenkins states over the past several decades that media literacy advocates have called on schools to, “foster a critical understanding of media as one of the most powerful social, economic, political, and cultural institutions of our era.”  He goes on to say that these skills are essential.  New Media literacies should be viewed as social skills, as a way of interacting within a larger community, and not simply an individualized skills to be used for personal expression.  Along these same lines, McLuhan states that privacy doesn’t have the same meaning as it did in previous time, and that was from an interview he did in 1966.


We are at a time in our cultural where individuals need to be trained on the use of media and technology.  Not just how to use it, but when.  Understanding the use of media literacy is not just necessary for younger people and children, but adults as well.  I have heard and read much discussion on one’s Freedom of Speech.  True, this is a Constitutional right in order to be able to have a say.  There are times, that this can bring repercussions though. 


In Trottman’s article, she discusses workers being fired for bad-mouthing their employers on social media sites.  Under the National Labor Relations Act, workers are allowed to complain about pay, safety and other working conditions.  The article goes on to describe one firing where a woman called her boss a “scumbag” and an employee of BMW being fired for voicing his displeasure in an upcoming event for the dealership. 


Just in this past week, there was an article about a girls’ basketball coach from Idaho.  She posted a photo on Facebook of she and her fiancé (who is also a coach at the same school).  In the photo, they are both in their bathing suits and he is seen grabbing her chest.  It was on Facebook for less than a day and she took it down.  However, as we all know, once the digital trail has been created, one may not know who sees it.  Someone had seen the photo and submitted it to the school.  The school fired her on the basis they felt the photo was inappropriate to have been shared on Facebook.  Oddly, her fiancé kept his coaching position, which is a totally other issue.  McLuhan states that when you put a new medium into play in a given population, all sensory gets shifted and had an affect on the population’s outlook and attitude.  Frankly, the photo was foolishly shared, but not a fireable offense.  It is quite obvious that individuals police social media activity.  

It’s really difficult to figure out who is responsible for the education of critical media literacy.  As I mention above, this is something that is needed for children as well as adults.  Even with privacy settings in place, electronic trails are created. 

Work cited:


Allen, S. Idaho High School Fires Coach for Facebook Photo of Boyfriend Grabbing Her Chest.  USAToday (accessed November 9, 2013):  http://www.usatodayhss.com/news/article/idaho-high-school-fires-coach-after-she-posts-a-photo-of-boyfriend-grabbing-her-chest


Daily Mail Reporters.  The Facebook photo of a high school basketball coach and her fiancé that got her fired (because he touched her boob).  Mail Online (accessed November 9, 2013). 


McLuhan, M.  (1966).  TV as an involving medium.  http://marshallmcluhanspeaks.com/television/1966-tv-as-an-involving-medium.php


McLuhan, M.  (1968).  Privacy in the electric age.  http://marshallmcluhanspeaks.com/prophecies/1968-privacy-in-the-electric-age.php


Trottman, M.  (2011)  For Angry Employees, Legal Cover for Rants.  The Wall Street Journal.  (accessed November 9, 2013): 


Global Villages November 4, 2010

In the Spring 2010 semester, I took the Advanced Visual Literacy course.  I did a research paper on Marshall McLuhan, his thoughts on the Medium being the Message and the Global Village.  I was fascinated by the Global Village as it was presented in the 1960s.  Fifty years later, his theory of the Global Village seems to be a part of everyday life.  Through technological villages, this vast world of ours becomes smaller and smaller each day.

In the McLuhan’s Global Village, society moves away from being individuals and becomes part of groups of like interests.  These groups become a bonding of sorts that connect people who may not have connected in other circumstances.

Think Facebook.  After doing my research for my paper, I had to wonder how many of these social networking sites based their initial concepts off of his thoughts of the village.  Facebook and other social media sites build these common areas (both foolish and serious) of like interests.  Facebook takes all different arenas and provides a solid line of newsfeeds.  I can log on in the morning, see what’s up with friends, find out what sales and promotions my favorite stores are having, find out any important information or news that is going on, I can find out what is going on with my sports teams, politicians, and what headlines the newspapers are touting.  When my daughter was in Italy in May, she went out to dinner with our cousins.  With that hand-held ICT, the took a photo with the camera phone, uploaded it to Facebook … and moments later, halfway around the world, I felt I was there.

Using the power of social media, politicans have taken their campaigns to the internet more and  more.  Attempts to win voters over by different political campaigns by advertisements, videos and messages about the candidates and party were found all around.  This arena of the Global Village grouped like frustrations, like supporters into larger groups.  Come 2012 Presidential Election, it will be interesting to see how much of a part Facebook, Twitter, YouTube, etc., will play in the overall campaigns.

Then there is the area of the Global Village that I use most often.  The quest for doing good.  If I see or hear of an event going on which will make someone’s life a little easier (ie. American Cancer Society Events, Northeastern NY Kidney Foundation, Food Drives anything supporting our troops), I like being able to promote it.  Anything that makes our villages just that much is worth promoting.